Game Operations In Data Mining

With the advent of the network information age, the online-game industry emerged as the demand. Online-game is the integration of culture, art and technology and it offers us a new way of leisure entertainment. Meanwhile, with flourishing growth of the industry and a further expansion of its market, the online-game becomes the leader of the cybereconomy. As the choice increased, the game players become more and more choosy. Only the game suitable for them can have a long lasting market. Data mining has attracted great attention of the game industry. The main reason is the presence of large amounts of data, and they can be widely used. Furthermore, there is an urgent need for the data interpretation into the useful information and knowledge. Thus, people can improve the quality of the games, the operational efficiency, and earn more users for the game operators.Data mining has been developing in various industries, but it has not been fully developed in the online-game market. And the effective process of the game data mining is not clear yet. In this paper, the game operation data of the game "WOF" is tried to be analyzed and mined with the application of data mining methods to improve the game quality and operation profits.The paper bases on the game operation data. It introduces the online-game operation mode and the main data mining technology. It focuses on the use of the decision tree to classify and find out the game player group of the WOF. Thus better services can be offered to these players. It focuses on the use of Bayesian Classification to analyze the players’ source data. Thus the user group of the WOF will be found out. It also focuses on the use of associative classification to improve the selling ability of the in-game store. Thus the operator of WOF will gain more profits.The reason to select the online games as the subjects of data mining is -- First, I work in the game industry and I can get a large amount of operation data and information. Second, the knowledge of this field is in every corner of the Internet. Whether to the investors, the developers or the game players, the need for the knowledge has already formed an unprecedented scale. So it should be well pertinent to choose this field to research.