The Analyse On Business Model And The Study And Design On Evaluation Model Of Mobilephone Game Industry

With the development of the Internet technology and the popularity and smartmobile phones, the mobile interconnection industry has made great improvements inour country. Smart phone has become indespensible commnication tool which makespeople’s daily life and work more and more convenient. At present, mobile-phonegame has gradually become one of the interesting entertainment ways. The marketof mobile-phone game indicates a promising trend. However, how to further developthe mobile-phone industry is a big challenge faced by leaders of related enterprises. Itrequires that the leaders of the mobile phone industry must have an overallunderstanding to this industry and grasp the mode of its development andrevenue. The current business model theory is analyzed and researched in thispaper,then the definition of the business model, evalutation model of mobile-phonegame industry is researched which is significant for the development of this industry.The main elements related with the business model of mobile-phone gameindustry are studied. A hierarchical comprehensive evaluation criteria for mobile-phone games business model is constructed. Furthremore, a mobile-phone gameindustry business assessment model and its corresponding evaluation system isprovided, designed and implemented.With this evaluation model, people can obtaindouble effects including the qualitative analysis and quantitative calculations. Duringthe process of evaluation, we evaluate the indicators synthetically by applying thefuzzy comprehensive evaluation method and AHP method into weight of eachelement. Finally, we evaluate several business models of different enterprises by usingour evaluating model and evaluating system. Accordingly, we can learn theadvantages and weakness about these enterprises by comparing the results with eachother from different level.