The Conflict And Cooperation: Weibo Dialogue Strategy Research Of Accountability

The dialogue is the most tensional communication. That dialectic tension ofthe dialogue is constituted by the contradictions between cooperation and conflict inthe communication process. This is a text analysis related to the microbloggingaccountability and dialogue strategies in the event of GuoMeimei and the Red CrossSociety of China(RCSC).We see not only the "cooperation" is an effective way tocommunicate the accountability problem but the parties involved in the dialogueprocess also, some of the performance as "conflict" pressure tactics.Concessionstrategies, commitment strategies, support strategies is effective way to cooperation,however denial strategies,excuse strategies,and justification is conflict strategies.Thenews mediatext of interpretational strategy, and even the dialogue of the non-rationalresponse strategies, all of which play an important role in disseminating the truth tothe public.The text analysis indicates that dialogue as a means of communication hasalways been interwovened in opposition and conflict views. Microblogging exists justas effective technical means for a personal information. A Government and the publicrelationships in a dynamic and changing hidden behind microblogging accountability.The study found that a proper dialogue is good for the government and public to builda healthy relationship and to have an error-correcting capability.