Study On Online Consumption Behavior Of Government Women Personnel From The Persdective Of Field Theory

With the development of the Internet, economic benefits by internet and people’s life changes that internet brings about cause different countries’attention. At the same time, it expands in length and depth on study of women online consumption behavior. But, the study on online consumption of government women personnel from the perspective of field theory is very rare. Nowadays, women and men share changes that technology that brings about., obtain self development form the internet. Women online consumption behavior is affected and changed by internet. This paper does depth research form the social gender theory form the perspective of field theory.The first part:involving background, research significance, research framework, research method of selected topic; defining and elaborating related notions.The second part:in this investigation research, the author samples in the three administrative districts, such as Huiji district, Zhongyuan district and Gaoxin district. The author investigates online consumption behavior women and men through the questionnaire survey and case interview. Through inducing investigation sample basic information and online consumption behaviour traits, it makes a comparison about online consumption behaviour between government women personnel and government men personnel. It summarizes main trats of government women personnel online consumption behaviour and other existing questions.The third part:it proceeds in-depth analysis about important factors of existing questions of government women personnel online consumption behaviour., including personal factors,psychological factors and external environmental factors.The fourth part:from the perspective of field theory,about non-sense online consumption behaviour that government women personnel show, it puts forward correspondent countermeasures and suggestions from the individual level, interactive level and social level.The fifth part:it summarizes the research conclusion of this paper and summarizes and prospects of underpowered and prospects of this study. On the basis of positivism, it proves that personnel factors, external environmental factors and interactive influence produce larger impacts in the process of their online consumption form the perspective of field theory. Government women personnel are in various fields, the formation of its own rituals and changes and their possession and use of capital are different. They are impacted by field rules of the game and other fields that restrict and influence her single field. Therefore, government women personnel online consumption behaviour shows diversify.