Research On Sport Tourism Development Status And Mode In Wulong Chongqing

With the rapid development of social economic,culture,sport and other fields, Theimprovement of people’s living level, With the Beijing Olympic Games and theLondon Olympic Games successfully held, The unprecedented enthusiasm for sports,More and more people to participate in the team of sport tourism, Sports tourism hasbecome a kind of fashion, The development of the tourism industry has become ahotly contested spot around anywhere, Wulong has rich tourism resources, Thenatural bridge, the fairy hill, Furong cave to constitute the three of Wulong Karsttourism zone is approved as the national5A level scenic of spots, In recent years,Wulong tourism planning pay more and more attention to the integration of sportselements, the fairy Mountain National Forest Park is the sports tourism as the themeand direction of its development; Wulong also has a rich sports resource, which hasthe profound significance of Chongqing Wulong international mountain outdoor opento Wulong sports tourism development. Since2003, the event has been in WulongCounty successfully held ten sessions in a row, and the growing scale of. But thedevelopment of sports tourism in Wulong also has some disadvantages andshortcomings, such as the development of Wulong sports tourism started late,marketing means a single, sports tourism professional talent shortage, transportationinfrastructure is relatively backward, the lack of characteristics of projectdevelopment.The author on the basis of consulting data, expert interview, on-the-spotinvestigation, has conducted the thorough research to the development of sportstourism in Wulong natural resources and infrastructure, traditional folk developmentstatus and development management mode, and the development of sports tourism inWulong facing the strengths and weaknesses, opportunities and challenges havecarried on the comprehensive analysis, the Wulong sports tourism developmentproblems and countermeasures. This paper consists of three parts: the first part is thepreface, introduces the background and basis, purpose and significance of the study;the second part is the literature review, some of the basic concepts involved in thispaper and present several major domestic sports tourism development mode werereviewed; the third part is the main body part, introduces the development status ofWulong sports tourism and sports tourism development in Wulong and themanagement pattern, finally carries on the SWOT analysis, put forward thecorresponding countermeasures and suggestions.