Research On "3311" Development Strategy Of The College Industry-university Cooperation Base——

In recent years, institutions of universities pay more and more attention to strategic management. The main purpose of the research of strategic management is how to make the institutions of universities can achieve stable and sustainable development of the opportunity to create conditions to make schools maintained a sustainable competitiveness in a changing environment. If institutions of universities would like to compete in an increasingly competitive environment, they not only face to the changes of internal environment, but also those internationalized and market external environment. How to seize the opportunity of a shift in strategy and change, how to circle school overall development goal, re-examine their own shortage from the change of external environment,further carries on the strategic orientation and establish long-term sustainable development direction of the school.Changshu Institute of Nanjing University of Science and Technology adhere to the "integration of resources, highlight the characteristics, service local industries, hand in hand and win-win" development philosophy, fully committed to the development of the emerging industries, the traditional industry upgrade, strive for over3years time, will become an important innovation school and Changshu municipal industry-university-institute cooperation carrier, regional science and technology innovation and high-level personnel training important base, high and new technology achievements transformation and industrialization of important positions, and the industry technology innovation public service platform, for the regional innovation system, and Changshu, Jiangsu innovative economic development to contribute. Changshu Institute of NJUST according to the regional industry characteristics and strategic emerging industry development trends, combined with their own advantages,"3311" overall development strategy is put forward. Construction of three industrial technology research and development centers include the design and manufacture high-end equipment technology research and development center, technology research and development center, and wireless sensor network and security protection technology research and development center three industrial technology research and development center. Three public service platform construction including software evaluation center, intellectual property consulting service center, science and technology novelty search service center three public service center. Build a technology transfer center building a technology transfer center of Changshu Institute of Technology of Nanjing Branch. Build in a talent training base construction of a high-level talents training base, Changshu Intelligence Science and Education Training center. This article mainly studies the Changshu Institute of NJUST production base development strategy research in strategy evaluation research.First of all, This paper defines the basic concepts of strategic management, expounds the basic theory of strategic management, reviews and combs the domestic and foreign related theory and strategic management literature, theoretical analysis and demonstrates the strategic management of the importance of the research Provides theoretical support for the following specific research.Secondly, this paper elaborates the current development status of the "3311" development strategy put forward by the institute of macro analysis,"Potter five model analysis" in the industry, colleges and universities inside and outside the SWOT analysis, from theory and practice disconnected it strategic planning and strategy implementation of the strategic results, the influence of draw when making strategy of colleges and universities from the height of the strategic management to recognize and deal with this problem. Strategic management strategy formulation, implementation, evaluation and control process to manage as a whole, in order to improve the effectiveness and efficiency of this process. Then it focused on changshu institute of "3311" development strategy, strategic management, from strategy planning, strategy implementation and strategy evaluation link to manage it, to make strategic planning into the reality of performance. Changshu Institute of NJUST is analyzed and production base development strategy in the strategic management problems.Finally, this paper studies and puts forward feasible Suggestions by Changshu Institute of Nanjing University of Science and Technology base of strategic management of production, and draws a research conclusion. I believe Nanjing University of Science and Technology of Changshu Institute will stand in the height of the strategic management, strategic planning, strategy implementation, strategy evaluation organically, to play a role to promote the development of the school.