| In today’s world, corporate strategic management has been in the center of the field of management, It is mainly analysis and research the social environment in which enterprises engage in production activities and enterprise resource, and to determine the feasibility strategic, in order to achieve the mission and objectives of the enterprise.Currently, Liqi’s mode of operation is a profit-oriented model o in a short term, lack long-term planning, without a stable and long-term profitability point, it does not match to the long-term goals of the enterprise. Liqi have not developed a viable development strategy is the root cause. Therefore, it is necessary to carry out research in strategic planning, to provide strong support and proper guidance for the development of Liqi.Liqi face a favorable external environment, the intangible resources and organizational resources who owed are its most important resource; Liqi has excellent service management capabilities and marketing capabilities; Several face-to-face teacher, excellence service management capabilities, the unique ability to sell, are the constitute core competencies of Liqi, because they are difficult to be competitors to imitate.Liqi’s mission is:to provide excellent service in the Northwest architectural and related training market. Liqi should choose the overall growth strategy, specificly should perform intensive growth strategy and the integration strategy; Liqi should adopt different strategies for registered construction class training, but use cost leadership strategy for non-registered construction class;The Implementation of the strategy need two protections from organizational structure and enterprise systems design, Liqi should choose the organizational structure and mechanical systems of the functions of the system; The key and difficult construction include the strengthening of risk management, strengthening of human resources management. |
