Research On Status Quo Of Nanshan Ski Resort In Beijing

This article investigates Beijing Nan Shan Skiing overly, by using literature material law,expert investigation method, questionnaire survey method, field survey method, data statisticsmethod, logic analysis method; This thesis conducts a questionnaire survey in Beijing NanShan Skiing Resort managers, staff, skiing instructors for Managers, consumers, conducts aone-week visit, interviews, snow field for questionnaire600copies.In order to find out the problems existing in Nan Shan skiing market and to improvethose questions, a detailed analysis is conducted for Nan Shan skiing field’s infrastructure,state of business, present condition of skiing instructors and consumers. Firstly, is to planmacro strategic. Set management system in order. Besides skiing instructor regulations, safetyregulations, development regulations, environmental resource regulations, skiing racingdevelopment are also needed. Plan short term, medium term, long term strategic developmenttargets, from the point view of Beijing, the north regions, the whole country. Secondly, is toimprove facilities, guard safety, and hold development scale. To improve the high snow roadsafety facilities, to build high snow road safety rescue emergency plan, ensure safety andorderly advanced ski. The instructor management, safety emergency plan, emergencymanagement, safety management and other aspects to further standardize, to ensure stableoverall, the skiing consumption community, stable market development. Three is the standardmanagement, optimizing management, quality assurance and development. To standardize thesnow field management, the formulation of overall development policy, the snow field usesthe whole image packaging, more effort in the quality of positioning, brand positioning, toformulate the overall marketing strategy, optimize the management, to aim at the star ratingand the industry standard, for market development goals, ensuring the overall qualitydevelopment. Four is to expand the project, broaden the field, and enhance the level ofdevelopment. In order to skiing as the core, to extend the Ski Park, play snow park and otherentertainment snow on comprehensive development, based on the single freedom organizationski, entertainment, the development of good size, long-term development objectives,organized ski brand competition and brand, market competition vitality reinforcing skiingmarket the skiing, enhance brand effect. To further expand the business scope, the organicintegration of skiing sports, entertainment, culture, play snow ski, ski, ski and snow arttraining, ice lantern show, build ski leisure, sightseeing and skiing, the Four Seasons Resort,enhance the level of development. Five is to strengthen the training, improve service, andimprove the development quality. To strengthen the skiing instructor training, to break thehigh age, low education, self-study, group technology source ski personal fans situation, must be in the full vigour of life, the introduction of a number of high qualifications, professionaltechnical training, and comprehensive quality coaches. To strengthen the instructor trainingand development efforts. At the same time, we should strengthen the management of staff,service staff training, and improve service levels, in order to enhance the development ofgrades. The six is to subdivide the market, accurate positioning, optimizing the developmentmode to ski market consumer groups, consumption standard and the segmentation andpositioning, according to the market development situation, grasp the overall developmentsituation of consumer groups, the development strategy in different periods. Optimization ofdevelopment in terms of skiing, market pricing, project management quality, service level,capacity etc. To develop the game, organization brand activities, organization of skiequipment exhibition.