A Research On The Current Situation Of Development And Promoting Strategies Of The International Wushu Tourism In Beijing

Chinese Wushu is known for its rich culture, history, unique fightingsystem. With learning, experience, leisure three tourism value, can satisfytourist entertainment needs, seeking health needs and satisfy the touristpsychology of consumer society and prestige in three areas of need and theneed of tourists seeking personalized. Beijing has a strategic advantage thereis nothing comparable to this in the political, economic, and cultural aspects,has be richly endowed by nature conditions in the history of landscapearchitecture and traditional culture, has the rich tourism resources. As thelate Qing Dynasty has numerous Wushu masters have poured into Beijing, Beijinghas gradually become the gathering place of Chinese Wushu, has a large numberof traditional Wushu boxing; at the same time, the level of Competitive Wushuin Beijing is also come out in front in the country. These have createdfavorable conditions for the development of Beijing international tourism.In this paper, using the method of literature and logical analysis firstlyexplains the related concepts of Wushu tourism, and the domestic situationof Wushu tourism and foreign sports tourism situation is studied, theconclusion. At the same time reference the results of a questionnaire survey,analysis and study of the status and promotion strategy of BeijingInternational Wushu tourism development, the tourism theory as the researchfoundation, analyzed the Beijing International Wushu tourism in the politicaleconomic and cultural aspects of the strategy, the rich Wushu tourismresources, the broad mass base advantage, the Wushu have their tourism valueadvantage, and the analysis of the present lack of professional managementagencies, transformation, Wushu tourism consumer concept compound talentscarcity the inadequacies of the three, is proposed to meet the needs of thetourists, prominent Chinese traditional culture, the maximization of economicbenefits and traditional Wushu protection four development principles, andproposed the following points suggestions.First, pay attention to the improvement of government agencies.Recommends that the government institutions to carry out on the BeijingInternational Wushu tourism to provide policy support and help.Second, the development of Wushu tourism product design. Starting fromthe angle of tourists need to meet, comprehensive Beijing International Wushu tourism development advantages, optimize the allocation of resources,development and design of tourism products in Beijing for Wushu.Third, the integration of Beijing Wushu tourism resources, deepdevelopment of its. To change the current state of the fight the enemyseparately, the integration of Wushu tourism resources, depth excavationWushu connotation, provides the support for the development of BeijingInternational Wushu tourism.Fourth, to attract social investment.Fifth, increase the Wushu tourism promotion efforts. Through theimprovement of methods and means to expand the publicity, publicity contentto attract Wushu tourism consumers.Sixth, the training of high level foreign Wushu tourism professionalscompound. Through the theory of Wushu and skills training, the existing guidetourism theory and guide business training, to the Wushu specialized talentscultivating the compound-type talents to improve the attention.