| The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China clearly proposed that we should build a cultural power by 2035,and cultural confidence should be the first step in building a cultural power.President Xi Jinping has repeatedly mentioned that "cultural self-confidence is the full affirmation and positive practice of a nation and a country towards its own culture".Wushu is a splendid treasure of Chinese culture and the essence of 5000-year-old Chinese civilization.Martial arts culture is rooted in traditional culture and an important carrier of promoting Chinese traditional culture.As an important part of Chinese Wushu,Sanda,while promoting its essence,also bears the responsibility of inheriting cultural genes and holding cultural stand.In order to speed up the popularization of Wushu Sanda project among the masses,experts organized by the National Wushu Sports Management Center prepared the manual of the promotion evaluation of Wushu Sanda in 2017,and officially launched the promotion of the segment system of Wushu Sanda.The system of martial arts Sanda Duan is not only a kind of evaluation system,but also a set of incentive system.While evaluating the level of practitioners,it encourages them to gradually move from low to high level,and make new breakthroughs.Based on the theory of planned behavior,this study,through the investigation of the management organization,experts,practitioners and practitioners of Wushu Sports in Hubei Province,combs the actual situation of the development of Wushu Sanda in Hubei Province in detail,and analyzes the core crux of the promotion of Duan system in combination with the social development background of Hubei Province,The author finds that there are three key problems in the promotion of the Duan system of Wushu Sanda in Hubei Province: first,the lack of channels of promotion of the system leads to the negative attitude of the participants;Secondly,the main body of the promotion of the system of martial arts Sanda is weak,which makes the subjective norms of the participants not strong;Third,the lack of the promotion system of the segment system of Sanda results in the unclear control of the participants’ perception behavior.In view of the above problems,this study proposes the optimization strategy of promoting the system of Wushu Sanda in Hubei Province Based on the system of "identity empowerment standard".Firstly,identity: forming the group’s all-round recognition of the system,establishing the correct cognition of the people on the promotion section,and cultivating the trust emotion of the masses to participate in the martial arts Sanda examination,To strengthen the spiritual encouragement of promoting the system of segment position in Wushu Sanda;Secondly,empowerment: stimulate the initiative of the main body of the promotion of the martial arts Sanda segment system,give full play to the policy guidance function of the martial arts and winter sports management center of the Sports Bureau,define the Department of the promotion of the segment system of Wushu Sanda,focus on strategic planning,define the tasks of each main body and establish the guarantee system to provide stable power;Third,standardization: to build a standardized evaluation system of "construction test publicity",to build a team of judges of the system of assessment of martial arts Sanda,to improve the evaluation manual of the system of segment system of Sanda,and to standardize the publicity feedback. |