The Analysis Of CBA Market Operational Status And Its Influence Factors

Chinese professional basketball professional development can be traced back to1995years the Chinese men’s basketball division A league, in the past16years, China’s basketballpeople to enterprising, bold attempt, reform continuously, the initial formation of the clubmain operation, national basketball management center supervision and administration, thefans and the media mainly participation and publicity of basketball industrialization market.National LanGuan center combined with China’s national conditions, for CBA league hasestablished a development road with Chinese characteristics, successful make CBA out ofChina, to the world. But, at the same time we also deeply aware: such as such as NBA maturesports than league, CBA league professionalization, marketization road is still far from cometo an end, our league in property rights and organization structure, format arrangement,investment and financing channels, marketing strategy, the quality, etc and the NBA has alarge gap.. The development of CBA and NBA have different background and developmentway, we also can not imitate others mechanically, copy the NBA that set of system, to acertain extent, the current property rights and organization system may still is suitable forChina’s current national conditions, if really will CBA holistic to market, then we may loseour own professional basketball league. So, later scholars will be more and more focus on thegame itself, brand extension and how to fund operations, many experts and scholars believethat in the current organization system as long as we will match, operation good finish, thenCBA still have their special charm. Especially in the CBA and super as our country executesprofessional market and the largest two professional league, the development of sportsindustry in our country has a very important role. China has hundreds of millions of people’sbasketball consumer groups, how to develop good CBA brand and quality, how to make CBAin tickets, broadcast income, advertising, sponsors, authorized brand of income can get greatprogress, all we need to summarize and ponder seriously, and the league in the process ofdevelopment deficiency were reform. At present, CBA league club income generally comesfrom tickets, named, LanGuan center allocation and Switzerland infront of the broadcast into,so can say the club’s income is less. As The national games team profits little and then little,No profit natural no investment, this is the consensus of market economy, and thus will onlymake league quality and brand more and more bad. Therefore, in the process of marketizationof CBA research do not stay strong, only let CBA have a good market operation environment,to form a benign circulation, our game quality, league brand can be promoted. This paper firstly through the method of documents and materials, comparative analysis,logic analysis and expert interview method, etc, combined with the theoretical knowledge ofeconomics of CBA development present situation were summarized, and the CBA leaguemarket operation of influence factors, both: property rights and organization structure, theclub investment and financing channel, the quality and marketing strategy has carried on thequalitative and quantitative analysis, finally attempts through the questionnaire survey methodand analytic hierarchy process (ahp) to influence factors in order to find out the moreimportant influencing factors, and to CBA marketization development and reform put forwardsome Suggestions and countermeasures.