Research On Network Public Opinion Response Capabilities Of The Private Colleges

In the traditional media environment, the source of public opinion is simple. Incontrast, the network as the4th media has the following features: high degree ofopenness, a large amount of information and strong interaction. The number of studentsin colleges accounts for nearly30%of Chinese Internet users, and they are the mainsource of network public opinion and the main influenced objects. The students ofprivate colleges have active mind and this determines their network public opinion hasthe certain particularity. In addition, with the new education system and pattern, privatecolleges are unable to copy the existing experience of network public opinion responsecapabilities of the public universities.Network public opinion is an ideological tendency in a group, with the Internet ascommunication platform, with the reality as basic object, and converging external viewsof different individuals. Moreover, network public opinion influences reality profitablyor hurtfully, and vice verse. Network public opinion reflects the wishes of the people.Dealing with the network public opinion scientifically can promote the developmentand create the harmony, otherwise, maybe intens the contradiction and cause theturbulence. The research and management of network public opinion has become one ofthe most important study directions on the Public Administration. At present, the studyof network public opinion of colleges and universities mainly focuses on warning,monitoring, detecting and solving and etc. However, to the response capabilities, thequantitative research, assessment and establishment of norm system is not yet.Through learning the advanced achievements about studying the network publicopinion with the Principle of Self-organization and Theory of Chaos at home and abroad,based on the Public Administration, Political Science and Psychology and so on, getingrid of the traditional qualitative research model, in the article combining andquantitative research direction is decided. Finally, the norm system of assessment isestablished and the network public opinion response capabilities of the private colleges are studied.1. The current situation, background and reason of network public opinionnowadays are analyzed, and the significance of management and importance of researchis mentioned.2. The current situation and response of network public opinion is studied. Take thequestionnaire, analyze the data of it, compare the public and private colleges and findthe reasons. In the end, find out the advantages, shortcomings and problems of root.3. Based on the research of importance, tendency and characteristic of networkpublic opinion of the private colleges, how to response is studied in ideology andthinking, methods and ways, organization construction, rules and regulations, technicalmeans, members ability, key response, emergency plan and so on.4. At last, it is established that the norm system of assessment for the responsecapabilities of network public opinion in private colleges.The response capabilities of network public opinion are the basic skill of privatecolleges, and it reflects the management ability and level. What’s more, it is theeffective reference of assessment for private colleges. Through establishing that thenorm system of assessment for the network public opinion response capabilities, privatecolleges can promote the level of making scientific decision and realize thetransformation of network public opinion response capabilities from passively toacitvely and from perceptually to rationally.