Jiangsu Qigong Marketing Countermeasures

Heritage for thousands of years of Qigong is a traditional Chinese sport specific projects and outstanding cultural heritage, with profound cultural connotations.Produced in the ancient medical qigong health activities, and later due to medicine, martial arts, Buddhism and other relative permeability, derived from many other titles, such as:introduction, tuna, keep fresh air of God, meditation, meditation and so on.For thousands of years our people to it to physical fitness, refine their temperament, rich life, cultivating the spirit of Yang Wei of China.In the long course of historical development, a rich blend of Chinese Qigong tradition of philosophy, ethics, medicine, aesthetics, health science and other cultural ideas and concepts, developed its own unique and sophisticated health and fitness methods, becomehas a mass base of the nation’s most traditional fitness projects.In this paper, a questionnaire survey, literature, interviews, statistics and other research methods, selected cities and counties in Jiangsu Province town of600residents as research subjects, the characteristics and effects of Qigong, Qigong that the current development status Problems.Understanding by the public on Qi Gong, health concerns as well as the willingness of the Qigong of paid consumption, in the spirit of government policy to put forward under the guidance of market measures conducive to the program of Qigong. Participation of urban residents in the province Qigong Exercise of the study found that urban residents in the province of the overall level of understanding of Qigong is not high; Urban Health Qigong exercise in attitude and awareness on the whole, positive,At this stage, in the elderly is a major player in Qigong and instigators, Qigong practitioners with the economic growth of population increase; by urban residents to participate in Health Qigong exercise motivation survey, the main inhabitants of practicing Qigong To physical health, disease prevention and regulation of spirit. The health of urban residents consumption level is low, not enough active; on Qigong and be paid in consumption of the residents are not many willing to spend the majority of the attitude of hesitation, mainly because most people’s understanding of Qigong Not enough; Qigong in town to disseminate knowledge and education is weak,lack of guidance personnel.Affect consumption of urban residents in Qigong factors were R-type factor analysis, identified six major factors, namely, promotion and attitude factor, research factor, tissue factor education, project environmental factors, personal conditions factor, promoting factor. One factor is the impact of information and attitudes of urban residents in the most important consumer Qigong, the most direct factor.According to Health Qigong exercise for urban residents in the province’s status, role and advantages to promote Health Qigong exercise for urban residents in the province in the promotion and popularization of the countermeasures proposed:(1) the basis of good policy environment qigong market.(2) public advocacy and communication technology, so popular qigong get attention.(3) Qigong training high-quality research, guidance and management staff.(4) Qigong sites operating legally open, market-oriented operation in parallel with the commonweal. And on this basis, of Health Qigong exercise for urban residents in the province carried out the development of a reasonable market-oriented measures.