The Study Of Guiyang City Health Qigong Marketing Model

Health Qigong has a long history,is one of the traditional Chinese health guide.Since 2003,the State Sports General Administration of fitness Qigong Management Center for the first time the introduction of fitness Qigong 4 sets of traditional power law so far,a total of 9 sets of traditional power law and the introduction of the 4 sets of competition law.However,the promotion of Health Qigong is not optimistic,the development and promotion of the situation is relatively good in Shanghai,Jiangsu,Zhejiang and other developed cities,while in less developed areas is lagging behind.By using the method of literature,questionnaire,expert interviews,field survey method,logical analysis and other research methods,the Health Qigong promotion mode of Guiyang city as the research object,starting from the status quo of Health Qigong promotion in Guiyang City,analysis of existing problems and the reasons of Health Qigong promotion mode in the exploration and construction of Health Qigong in Guiyang the promotion of new mode,to provide decision-making basis for Health Qigong in Guiyang city betterdevelopment.Research conclusions:(1)Health Qigong site promotion mode of Guiyang city’s existing management mechanism is not perfect,the content and channel is single,the radiation is narrow,cannot adapt to the current economic conditions,market demand,is not conducive to long-term development of qigong.(2)the guiyang and practicing qigong site number is increasing,but the age structure is unbalanced,participate in the population structure of the single,people to its understanding degree is still low.(3)the guiyang city has not set up local health qigong association,the lack of professional health qigong management personnel,quality and quantity of the referees and the counselor is not enough,and the uneven distribution of resources,can’t meet the needs of the masses.(4)A new model of Health Qigong in Guiyang is still in the promotion,site promotion,but increase the club promotion and promotion of network channels,expand marketing channels,expand the promotion,enhance the brand image,increase the visibility,expand the influence.Countermeasures and Suggestions:(1)Perfect management system,strengthening the cooperation of various departments and supervision,intensify health qigong public services,to form the government management,department coordination,the management pattern of public participation;Increase the funds investment,continue to take advantage of site promotion,improving the quality of the site,promote the communication between the site and to learn.(2)establish guiyang city health qigong association organizations at all levels as soon as possible,set up full-time fitness qigong management personnel;Continue to implement the "five into" policy,the expanded health qigong marketing channels.(3)make full use of the geographical advantage of guiyang,promote health qigong and tourism,the health care keeping in good health and other industrial convergence;Development of health qigong club marketing model and network marketing model,expanding propaganda,show the strength of the social various aspects,jointly promote the development of health qigong.(4)to strengthen the construction of fitness qigong team,including strengthening health qigong referee,the social instructors lovers,the counselor team building,team construction,etc.Promote the rank in implementation,effective excitation practicing enthusiasm,strengthen the sense of honor,to improve the overall level of use.(5)improve the system of competition of board cutting,the marking system,competition system,incentive measures,etc.;To enrich the content of events,and expand public participation,make the competition more scientific,personalized and interesting and popular.To build their brand activities,guiyang sets up the brand image,promote health qigong project influence.