The teachhing of Primary"Moral Character and Life" commonlyuse indoctrination.It emphasis on the pursuit of results too much, ignoring the teachingprocess and methods. With the advance of the new curriculum,the new "MoralCharacter and Life"curriculum standards has brought us a new philosophy of education.But many problems still exists in the conversion process from concept to practice sothat Moral education of primary school students is a mere formality. Currently, theacademic community do a preliminary study mainly for the theoretical basis of moraleducation, the nature and characteristics of the moral education and study, themechanism of moral learning and the moral learning process, etc. The study of thiscurriculum design is little. Because of all the advantages of children’stelevision programs and correlation with"Moral and Life" courses, we can introducethe concept of outstanding children’s television program creation to the teaching ofthis course to explore instructional design of "moral character and life" course usingthe concept of outstanding children’s television program creation.Because of some physiological and psychological characteristics of primary,wewill learn to the advantages of the host of children’s television show and the conceptof children’s television programs. Based on excellent primary schoolchildren’stelevision, instructional design of "moral character and life" course using the conceptof outstanding children’s television program creation is proposed,so that theteaching process can be more attractive. In this model,students learn knowledgethrough experience.They access to knowledge and form the emotional through theirpersonal experience and validation of Cognition, emotion, will, and action.Thestudents achieve moral internalization and achieve teaching objectives ultimately.The major research methods of this study are: literature research, investigationand analysis and experimental research. Firstly,I study instructional design of "moral character and life" course using the concept of outstanding children’s televisionprogram creation for research from the theoretical literature. Investigation andanalysis are mainly used to find out the status of the initialinvestigation and theeffects after the application of the pattern. Finally, I verify the effectivenessof the instructional design pattern through the experimental studies.The results of this study show that: The instructional design pattern is differentfrom the traditional instructional design pattern, it design appropriate activities toenable students to experience the appropriate emotion, tap their inner feelingsfully. However,there are many shortcomings in instructional design of "moral characterand life" course using the concept of outstanding children’s television programcreation, in addition, further studied on its evaluation criteria shoud be done. |