Research On Creation And Communication Strategy Of Sports Culture Documentary—《Football Road Map》

Sports documentary is a genre that can fully show the culture and spirit of sports.It has a strong energy in presenting sports facts,promoting sports spirit and spreading sports culture.China is vigorously building a sports power and enhancing the soft power of sports culture.The production and broadcasting of sports documentary plays an important role in the whole strategy.Based on the theories of anthropology and international communication,this paper analyses the concrete contents of the 20 episodes of Football Roadmap by a large number of literature and text analysis,and analyzes the creation strategy and communication strategy.In the analysis of the creation strategy.The anthropological concept acts on the topic selection of football Road,attaches importance to the humanistic care in the football story,and has an international perspective of creation.By showing the football culture of different countries,it promotes the exchange and integration of culture.In narrative,the working method of participation in observation gives the civilian narrative perspective.In the narrative process,omniscient perspective and limited perspective are reasonably used.Linear structure and parallel structure become the main narrative structural thinking.At the same time,the presentation of oral history becomes the characteristic narrative content.the topic selection of football road is suitable for international creation.At the same time,it also pays attention to the humanistic care in the football stories.The narrative angle tends to be civilian.In the narrative process,omniscient perspective and limited perspective are used reasonably.Linear structure and parallel structure become the main narrative structure thinking,the presentation of oral history enriches the narrative content.In the analyzes of communication strategy.Football road introduces Chinese elements in the communication content,and the fragmented content structure conforms to the current audience habits.It opens up all media communication channels,pays attention to the audience psychology and needs in the communication strategy,and expands the audience group through offline activities.Through the two parts of research,the author also summarizes the successful experience of Football Roadmap,which provides some reference or relevant thinking for the spread of sports culture documentary and even documentary market in the new media environment...