Status Quos And Counter-measurement Of University Badminton Development In Jiangxi

As China’s economy and integrated national power has soared in recent years, the livingstandards of Chinese people have been much improved. It has been indispensable for thosepursuing quality and healthy life to boost their health through physical exercises. Theinvestigation and statistics about sports find that badminton is among popular sports in China.Considering the status quos of public badminton development in Jiangxi, this paper isdesigned to find the existing problems, especially those regarding systems and managementsand explore possible counter-measurements to offer relative governments and units ideas forthe sake of badminton healthy development. For this reason, an investigation is made basedon cases and literature examination.Through the investigation, the paper has found and proposed:(1) Badminton sports in Jiangxi universities need to develop the market and frame such acooperation circle of school-society-governments, shift its gold medals concept to talentsstrategy.(2) Related organs and institutions need to establish a multi-layered operative systemcharacterized by laws and rules as safeguards, collaborative units as well as mutuallysupervising governments and universities.(3) Coaches need to improve their expertise and teaching abilities while universities areexpected to provide them such training opportunities, inspire and motivate them throughappropriate incentive mechanism(4) Universities need to intensify the related infrastructure construction includingbadminton courts and promote the balanced growth of competitive sports and mass sports bytaking advantage of high-tech means and scientific trainings(5) Universities need to diversify their admission patterns to take in top talents,efficiently arrange study and training time to boost athlete performance and improve masssports.(6) Mass sports development in Jiangxi universities need to be practiced on the basis oftheir local economy. Badminton knowledge and techniques need to be popularized so as to stircollege students’ enthusiasm and fundamentally increase the width and depth of mass sports.(7) The province should set multi-layer university badminton matches, create its brandmatches to test or promote its comprehensive power through sport events and inter-provincialcooperation. (8) Last but not the least, scientific research teams are expected to be established withincreasing investments from society and businesses to achieve the win-win benefits andfinally trigger the balance growth of this sport item.