Study On Market Of Minority Traditional Sport In Yili Area

The thesis aims its study at “exploring a development path suitable for ethnicminority’s tradition sports market in Yili Prefecture” in which we find manyproblems through investigation and research on ethnic minority’s tradition sportsmarket in Yili Prefecture such as insufficient development in sports tourism serviceproducts, unitary structure, lack of innovation, deficiency in sports tourismdevelopment and lack of publicity in sports market, distempered sports marketfunction, lack of long-term planning, backward in sports marketing main body andmanagement approach, and lack of standardized management in sports market.Adopting the method of literature, questionnaire, field survey, expert interviews,comparative method, logic analysis and other research methods, combined with thecurrent situation of ethnic minority tradition sports market in Yili Prefecture,applying sports science, management science, sociology, economics and othertheories, the thesis carries out comprehensive analysis of ethnic minority traditionalsports market situation and future development in Yili Prefecture, and draws thefollowing conclusions:1. In order to improve ethnic minority tradition sports market system in YiliPrefecture, first of all, we should develop diversified ethnic minority traditionalsports market in Yili Prefecture, establish normative laws and regulations for ethnicminority traditional sports market in Yili Prefecture, ensure the pragmaticality ofregulation towards Yili ethnic minority traditional sports market, and the relevantdepartments shall establish supervision and management system for Yili ethnicminority tradition sports market.2.According to unique advantage of ecological tourism resource in YiliPrefecture, we can develop a series of theme products of ecological ethnic sportstourism with the local characteristics of Yili.3.Concerning the cultivation and development of Yili ethnic minority traditionalsports market, talents are crucial, so we must cultivate more talents who both knowminority sports culture and understand market operation, can accurately grasp thesports market development trend and developing direction of the local ethnicminority traditional sports culture.4.With regard to the development of Yili ethnic minority traditional sportsmarket, it’s essential to draft and standardize the policies and regulations about Yiliethnic minority traditional sports market development. 5. The positioning of Yili ethnic minority traditional sports tourism serviceproduct and the development of Yili ethnic minority traditional sports projects needto combine ethnic characteristics with modern sports elements such as universality,leisure and excitedment, to boost the tourists’spending on the ethnic minoritytradition sports extension products.6.we should strengthen marketing and publicity on Yili ethnic minoritytraditional sports tourism products, promote and publicize Yili Prefecture ethnicminority tradition sports products through festival activities, and stimulate thedevelopment of Yili Prefecture ethnic minority traditional sports market.