| The emergence and development of the internet have great and far-reaching influence forpeople’s real life. We were more and more dependent on the internet in every respect, such asin politics, economy, culture and society since we were entering to The Internet Age.Network Public Opinion emerges as the times require with the development of Internet.Network Public Opinion, as a special kind form of Public Opinion on the Internet, directlyreflects people’s emotion, cognition, attitude and reaction for real life.Now our country is in the social transition period, the construction of harmonious societybrooks no delay. The ability of the government to have the correct understanding to the socialconditions and public opinion, will directly affect the construction of harmonious societycorrectly. Network public opinion as a kind of public opinion, fast and intuitive reflects socialconditions and public opinion. How to guide the Network Public Opinion towards to ahealthy, positive direction is a great task we must solve in the construction of a harmonioussociety problem.In this thesis, includes4questions: the concept of Network Public Opinion, thecharacteristics of Network Public Opinion, the reasonable of guide Network public opinionand how to guide Network Public Opinion. The thesis is divided into five parts: the first partincludes the introduction, mainly introduces the background, significance, research status,ideas, methods and difficulties of the research. The second part analysis on the concept ofPublic Opinion and Network Public Opinion, then find the characteristics of Network PublicOpinion. The third part researches the positive influence and negative influence of NetworkPublic Opinion, then find the necessity of guide Network Public Opinion. The fourth part ismainly about the rules of guide Network Public Opinion and how to guide Network PublicOpinion. The fifth part is a conclusion. |
