A Research Of Network Ruling Mechanism Under The Background Of Risk Society And Mediated Society

Network, the "fourth media" in China’s booming development, has proposed newconcept of the ruling to the communist party of China and the Chinese government.Lack of practice, the current central files have some network ruling discusses but notsystematical. The central and local have not formed the mechanism of the network’sruling. Under such circumstance, problems need to be solved urgently.As risk society and mediated society in contemporary transfer to each other, theparty and the government must improve network governance capability. Throughestablishing a series of scientific, reliable and stable mechanism, the idea of networkgoverning should be institutional, general and long-term. This is helpful for the partyand government to solve more complex, uncertain future social risks, laying thefoundation for the new method of ruling in the new beginning.Based on theory of risk society and mediated society, the essay aims todemonstrate the network ruling basis of the party and government, and propose twomedia development theories. Through the analysis of "311" earthquake in Japan,"Robbing salt disturbance" and the motor car accident on July23, the essay points outthe network ruling experiences and lessons between Japanese and Chinesegovernment respectively in dealing with the media risk, clarifying the necessity ofdrawing out the specific mechanism of network ruling, namely the combination ofnetwork governance mechanism and network news spokesman mechanism, thecombination of public opinion guiding mechanism and special observationmechanism, and the combination of the government’s network agenda settingmechanism and legislation management mechanism.The paper mainly divided into thinking the following six parts:The first part is the introduction, expounding the origin of the research, therelated theory and the innovation points. The second part expounds theoretical connotation and realistic basis of networkruling by the Chinese Communist party and government, discussing the networksubjective requirements and putting forward two big theories—mediated transferenceof risk and the risky development of mediaThe third part continues to deepen the connotation of the network ruling andclarify three performance, namely properly treating, supervising and using traditionaland network media; attaching great importance to the protection of the status andrights of Internet users; creating healthy environment of network opinion.The fourth part makes comparison and analysis of the different ways of networkruling between Japan and China, through the listing of "311" earthquake andChina’s "Robbing salt disturbance ".The fifth part makes analysis of the second case, namely the motor car accidenton July23, restoring network media reports and the involvement of Internet users,clarifying experience and lessons in this crisis.The sixth part puts forward the connotation and function of network rulingmechanism, exploring the six network ruling mechanism.The seventh part makes summary of the whole essay and points out the partswhich need improvements, clarifying necessity of network administration from theaspects of historical, realistic and prospective significance.