The Courier Present Situation And Countermeasures Of Professional Ethics

Since the reform and opening up; the tourism by its industry’s unique advantagescontinue to promote economic growth, widen obtain employment channel, graduallybecome "national strategic pillar industry". Tour guide is the tourists and tourismenterprises are the important link, to the prosperity of tourism development plays anindispensable role. Good occupation moral tourism is a lifeline of survival anddevelopment, guides to improve the occupation morals quality, normative touroccupation moral behavior, the tourism in China can be moved along a track ofhealthy development, to our country economy, social development is of greatsignificance and far-reaching impact. Therefore, the tour guide occupation moralproblem undertakes exploration; research is not only necessary, and very pressing.The tour guide occupation morality and its two aspects, to link theory with practice asthe principle, in search of massive correlation data foundation, by using literaturestudy, questionnaire and comparative analysis, the tour guide occupation moral issuesin-depth study. This article mainly includes three parts: the first part" tour guideoccupation moral overview". The authors collected data and comparative study, toguide the concept, content and characteristics of clearly defined. The second part" tourguide in China occupation moral current situation and problem analysis". The authorrespectively on tour guides and tourists position, a questionnaire is designed, and the"China investigation network" survey data. Comprehensive analysis of the results ofthe investigation, to find out the tour guide occupation morals main reason, and hasconducted the system research. The third part of the " China tour guide occupationmoral quality lifting of countermeasures", according to the tour guide occupationmoral quality lifting of the basic principles of tour guide occupation morality, putforward five countermeasures for the construction of. This paper guides through theoccupation morals present situation research, to enhance the overall quality of our tourguides, to promote the healthy development of China’s tourism to provide usefulreference.