Research On Public Service Innovation In The Context Of Mobile Government

By means of the popularity of Internet, the development of the e-government has greatly improved the government public services ability. Citizens can browse the government portal website, inquire the information, and then submitted their demands. Comparing with the traditional service hall era, it has greatly improved, too. With the improving of the information technology, the demands of citizens to government service types、ways and efficiency become increasingly high. The traditional e-government Internet era which based on desktop internet can’t keep up with the pace of the all-kind service needs. Citizens need further service mode. In the context of mobile communication technology’s development, the emergence of mobile government conforms to the science and technology, also the development needs of the information society. It improves the supply efficiency of government’s public service providing, reduces the administrative cost, meanwhile, expanding the scope of public service. In the condition of mobile government, proposing the high level target of comprehensive and seamless service, equalization of public services and inclusive of public service just have practical basement.The paper is based on the background to start studying. The paper includes six parts:introduction, four main parts and inclusion.The introduction part mainly introduces the research’s background and significance, etc, analyzing the research status at home and broad. At last, the paper introduces the research ideas, research methods and innovative points.The first part mainly introduces the concept of e-government and m-government, analyzes the both relationship and elaborates the understanding of election public service and mobile service. Through the introduction of customer relationship management theory, value chain theory and inclusive theory of e-government, we analyze their usage in the government public and mobile service, and then expand the exposition of the full text.The second part introduces the shortage of traditional e-government and the existing strengths, excavating the potential success factors of m-government. It gives two value of m-government:technology value and user value. This part explains that traditional e-government should expand to m-government. We should foster the m-government’s strengths and circumvent e-government’s weakness, letting the public service to into mobile era.The third part, we ask the questions from both subjective and objective in the m-government innovation services. Though m-government is a kind of innovative mode, applying to public service, from the long-term development, it is important to find out the problems before full using. The purpose is to pave the way, providing more convenience.The fourth part gives the solution based on the third part. From the aspect of m-government service concept innovation, service supply innovation and service management innovation, the paper makes explanation, analyzing comprehensively the innovation strategies of m-government.The fifth part summaries the main contents and the main points of the whole paper.Though the paper thinks m-government better than traditional e-government, it doesn’t advocate m-government alone. We have a comprehensive thinking angle, taking the moderate eyes. We claim the combining use of e-government and m-government, considering the interests of the citizens fully.