Experience Shows The Synaesthesia

Information design is the nature of display design. The aim of display design is to show space thrust of the way in which information is effectively communicated to the audience. From ancient times to the present, design is closely related to the social, cultural, and scientific and technological development. At present, Experience Economy is the fastest growing economy mode. Without doubt, such a vigorous momentum of development has had a significant impact in design history. In recent years, the display sees the interaction experience design as the core of design process; experience display has become one of the main trends of the development of exhibition design.Experience design is a way of display design which can effectively convey information. It expands the show’s audience range, pays attention to the interaction between display and audience, and increases the accuracy and efficiency of display information’s conveying. It indicates that this efficiency comes from the use of synaesthesia in exhibition design. Synaesthesia arises from the interaction of five senses with each other. As an artistic approach, synaesthesia has long been used in poetry, architecture, music and many other art areas. There are many instances in areas such as graphic design too. Using synaesthesia design, you can not only expand the interactions layers and presentation layers of information, mobilize human senses, but also more clearly and rapidly convey the design concept. It is the core of experience exhibition design.With scientific and technological development in the background of this article, from the basic concept of display design, using five senses and synaesthesia as basic theories, through the theoretical analysis, combined with the applications of synaesthesia in art and design, the essay tries to summarize the design method of synaesthesia design and improve on the design method of display design.