Yunnan Folk Mask Souvenirs Development Design Research

The Yunnan folk mask is created and inherited by laboring people in differenthistorical periods with which special forms of appearance expresses the people’sspiritual belief，aesthetic standard and emotions of like and dislike. The maskcombines different activities of drama，song，dance，etc.，which gives people visualcomfort，and also is one part of the most brilliant traditional art in Yunnan.Nowadays，with the great development of modern culture，advanced science isbringing convenience for people while new ideas and new conception increasinglychange people’s traditional mind. The need for folk mask has been changed，andgradually，the folk mask fade from its stage and lost its exist space.Tourism souvenir increased the revenue for the tourism industry. The tourismsouvenir market holds the problem that the product is single and simple and short ofinnovation and so on. The development and design not only effectively solve theproblem mentioned above，but also is the real effective measures of protection andinherit of Yunnan folk mask，and bring the vigor and vitality for the mask.To develop and design the mask，it should be done firstly is to know much betterthe characteristics of Yunnan folk mask and tourism souvenir. This paper researchesthrough inducting the Yunnan folk mask’s history origin and classification to inductand streamline its cultural functions and aesthetic characteristics. Through analysis oftourism souvenir market actuality to further reveals the masks internal relationshipsand to ascertain its development values. In the mean time，use the Japan excellentsamples for reference of which tourism souvenir development and design withtraditional craftsmanship，to consider the developing strategy of Yunnan folk mask，so as to make further probe for the suitable designs and prospect its predictions ofdevelopmental future.