The Research Of Xiang Embroidery's Tourist Souvenirs Development Design

As the first countries to intangible cultural heritage, Xiang embroidery is one of Chinese four most embroidery. It is famous for the gorgeous and exquisite colors as well as the magical and romantic artistic concepts created by the superlative craftsmanship of the disheveling stitch embroidery method and the lifelikeness of the portrait embroidery method.However, in the development of modern industrial civilization, she is facing not only good opportunities for development, but also the stern challenges, just like other traditional crafts. Meanwhile, China tourism is at an unprecedented development tendency, and celebrated her "golden era". As an important part of tourism industry of the tourist souvenirs, however, because of later starting, development idea behind, lack of local features, cultural connotation and other reasons, is still in the development stage of weakness. Therefore, we must use non-material cultural heritage resources to develop characteristic tourist souvenirs, also can revitalize the traditional process industries.The Xiang embroidery of Hunan has been well known for its long history and exquisite craftsmanship, and tourist souvenirs has a broad market demand at present. This article through to tourist souvenirs and Xiang embroidery technology itself characteristic attributes comprehensive analysis of research, according to the present market situation of Xiang embroidery tourist souvenirs investigation and analysis induction, and according to the Japanese related outstanding case, explore Xiang embroidery tourist souvenirs development design methods and content. And through the inside the product, product collection and product external inheritance, improvement, innovation and protection, to comprehensively and comprehensively, multi-level land and in-depth development Xiang embroidery tourist souvenirs, finally through case analysis, product design proposal as a supplement.