Hospital Of Traditional Chinese Medicine Research Image Construction

Hospital image does not have the physical form of intangible assets, for the hospital, has a double effect to guide patients choose medical treatment resulting in physical and psychological satisfaction. From the constituent elements of view, the image of hospitals including image quality, technical image, price image, the image of the infrastructure, equipment, image, image of the environment, management, image, medical ethics image, the image of the service, staff image, brand image and public image, etc.. The image of the building is an important part of the hospital building work is an important part of the hospital management, has a positive role in promoting the survival and development of the hospital. With the increasingly fierce competition in the health care market, strengthen the construction of the hospital’s image has been growing attention.In order to further promote the image of Yunnan Province Chinese Medicine Hospital building, on the basis of access to the literature, the use of literature reviews, research, comparative analysis, case studies and other methods, the preliminary study on the construction of the image of hospitals. First Hospital image at home and abroad are introduced, the analysis of the current image of the hospital construction of the current situation and existing problems; Secondly, a review of the achievements and shortcomings of the Yunnan Province Chinese Medicine Hospital of the image-building strategies, analysis of the the problems of image building:policy implications; the government subsidies difference; Features inadequate attention; their old ideas; lack of institutionalized management. To solve these problems, we need to handle the contradiction between the social and economic benefits, the contradiction between the tangible and intangible self. Finally, learn from the successful experience at home and abroad based on the problems for the construction of the Yunnan Province Chinese Medicine Hospital image suggestions:external links need to strengthen media publicity, social welfare activities, the adverse event processing; internal management needs to improve TCM features, training of talent, regulate employee behavior, create excellent environment, shaping the cultural atmosphere, strengthen ethics education, innovative service models, improve the management system.