Study On The Marketing Of Provincial TV Self-made Drama

In recent years, as people’s level of spiritual and cultural life of the increase, the audience for theTV series the demand increase. For quite a long period of time, TV still is an important part of the richpeople’s TV show appreciation. At the same time, tool between TV also at the provincial leveltelevision ratings war.But because of the lack of resources in recent years of high-quality TV drama, and the soaringprice of a single set of television, many production by the production company of TV drama hasexceeded the purchasing power of most television. With high investment and high risk is. Faced withthis situation, from the television to intervene directly in the TV series of products and production, themain role and act as marketing, will become the method of local TV more and more use of the.The drama try to manage brand marketing way, not only can make the provincial television TV brandimage can be greatly improved, and is conducive to building national advantage broadcast platform,and further strengthen the television in the country’s influence and competitiveness.At present our country provincial TV stations have broadcast in self-made drama production,obtained the degree of concern and economic benefits at the same time has been a lot of the industryand the audience criticism. The development of China’s homemade play is still in the initial stage ofexploration, exposes many problems, for example: theme single, a remake of a high degree, too muchproduct placement, the downstream industry chain problems such as blank.This paper selects several provincial TV self-made drama as the research object, using the mediamanagement theory and Knowledge of marketing and media marketing, analyses its exposure to theseproblems, and to explore the strategy for our country, the provincial TV stations to provide usefulsuggestions for future marketing development of self-made drama.