The Image Redesign Of The Bamboo Kam

Stage needs of enterprise development, the re-design of the brand image is acommon phenomenon in mature companies, also the flow line and innovation, andfurther affect the development of the market. Here original bamboo brocade "Brandre-design or re-shaping the transfer of new ideas and new feeling, a new look, goodpioneer for the sustainable development of enterprises. This article is mainly thenecessity of the re-design of the "bamboo brocade" brand image, brand image, statusquo, re-design of positioning, design methods and elaborate performance, and strive toinject new brand concept for the corporate image, and constituent relations for the brandperformance style and means of achieving and skills, as well as the visual elements tobe explored.