The Application Of Minority Culture Elements In Brand Visual Image

Over the past,classic brands or the traditional "time honored" brands mostly rely on the long-term accumulation of reputation to be handed down from generation to generation. With the development of commodity economy, increasing product categories, all kinds of brands have also grow up,the personalized design of brand content and brand visual become more and more important.The author proposed that brands should have the same personality as the person.The individuality image is not determined by the substantive content of the branded product alone, but should also include other contents ... So far, the brand image has entered the brand personality level.Consumer demand has become more personalized, brand visual image also needs to be "tailored. "Therefore, the brand visual image combined with minority cultural elements is in line with this point of view on"personality".This article mainly studies the application of minority elements in the brand visual image.The article takes minority culture as the breakthrough point,and through the research and analysis of the minority culture and further extends to the small minority consumer groups and the small minority consumer psychology.So that,we can get out the role and influence of the minority culture on the visual image design of the brand.In the end, we extract the elements of minority culture design to combine the brand visual image design,so as to realize the personality and cultural significance of brand visual image.Brand continues to develop,and brand visual image design will always be the worthy of in-depth study part for brand visual design.The addition of minority elements provides a special design element and orientation for brand visual image design, which helps to form brand-new and unique visual image of the brand to meet the individual needs of various groups.Emotional positioning with minority cultural is more conducive to the combination of brand image and consumer psychology,this can help brand create a more effective communication effect.We also need to grasp the background and consumer trends in order to use minority elements correctly,and further research and design analysis is required for different environments and situations.