The Contemplation Of Material Desires Studies In Ning Hao’s Films

Ning Hao was born in the late1970s, and hasn’t experienced the Cultural Revolution and the eighty-nine student protests. Ning Hao spent the teenage years in the environment of the new era free easily, without ideological baggage. During the study, facing the problem of economic independence, Ning Hao was always active in the business circles in a little guy’s attitude and well versed in the inevitability of materialism in the consumer era. Because of the impact of survival pressure and the business climate, Ning Hao’s views on life and movies are relatively realistic and pragmatic. Ning Hao formed the basic attitude of material desires.Ning Hao affirms the universality of the material desires, but deems that excessive materialism expansion should be restrained and guided. Ning Hao’s concept of material desires has been fully reflected in the movie. In the movies, the pursuit of material desire is the root cause of the action figures. And the characters and scene space both are materialistic traces. But in the face of ideology, traditional morality, business operations, and many other constraints, Ning Hao makes the self-control to the expansion of the material desires in the films by the moral guidance, image intimation and legitimate presentation.Ning Hao’s materialistic narrative is the image of the psychological projection about the materialistic social reality and the mass psychology which is full of material desires and the entertainment needs. Meanwhile, as a commercial director, Ning Hao is expected too much and excessive consumption. Ning Hao’s film itself also because assembled diverse interests and become the goods and material symbol, and lost the art level of profundity, uniqueness, and thoroughness about the discussion of the material and the humanity.The success factors and problems encountered by Ning Hao and his factors are also the common problems of the present Chinese film director especially born in the1970s. Ning hao’s movie is a miniature of the image of this age.