The Exploration And Application Of Visual Perception Theory In The Originality Of Graphic Design

In this essay, based on the theory of visual perception in the Gestalt psychology aesthetics and the theory on the visual perception analyze origin and forming process. Moreover, in this paper intensively analyze three theory of activity on the visual perception such as simplification, dynamics and expression. According to the analysis on the poster, logo, illustration, book design, the essay reveals regularity of visual perception on excellent graphic design. The essay indicates stylist which should learn and use scientific theory to solve creative conception, composition of picture, graphic design, feedback and so on. In addition, the essay sparkplug correct design of the overall concept and emphasize integrity of process on the creative design.Learning on the creation is a difficult work, but people can learn the creative techniques. In this paper, people can quest breakthrough on the creative design from the theory of visual perception and through understanding for formative process and characteristics on visual perception. People can discuss treatment and understanding on brain and visual transmission and thoroughly solve difficult on creative problems. The theory of visual perception on using of graphic design tries to improve physiological and psychological needs on the people. Over time, this theory can become important professional quality on stylist.