The Study Of The Phenomena And Policy Of Local Arts Festivals In Yangtze River Delta

Taking the policy of arts festivals as core, we try to describe and analyze the situation of the arts festivals of the Yangtze River Delta region through the investigation of it. In consideration of cultural globalization and the concept of consumption society, we discuss the interactive relationship among the role of government, regional development and the public culture and explore form of regional development of the arts festivals in the Yangtze River Delta regional development patterns.Arts festivals and cultural policy extense from central government to local government. Holding arts festivals is the signal of building infrastructure, developing local characteristic industries for cities and countries as well as one of the ways for the regional competition and development. Compared to the single performance, arts festivals have the masses to take in.In one hand, this kind of arts activity meets the trend of the construction of public cultural service system, in the other hand, it highlights the government’s endeavor of making balance among arts, the masses and politics in the base of emphasizing culture, economics and regional development.Because of the character of the masses and basement layer and diverse forms local arts festivals, arts festivals is easier to close the life of the masses, into the lives of the masses. We must take tastes of popular culture and positive attitude into consideration, trying to avoid it from falling into awkward position of the elite, kitsch arts and the commercialization. Arts festivals have to meet the taste of high and low class people, letting more and more people appreciate it and that is the function and value of arts festivals.The positive significance of the local arts festivals is to promote local identity and cohesion. It can contribute to the development of local cultural character and strengthen the exchange between the art and the masses through collaborative power of the masses. Everyone is important no matter it is the sponsor or the participants, and no matter the festival is organized by government or community groups. However, the employers with the logic of art management in modern festival play an important role in bonding the government and the masses.