To Study The Designing Culture About Matchbox Pictures In The Late Of Qing Dynasty And The Early Republic Period

Design is the performance of cultural material, the size of the ground covered the matchbox pictures design content to make people learn to rich cultural knowledge,to browse the historic change, appreciated the superb arts and culture, which is different from other design form and carrier’s unique culture attribute and artistic value. The late Qing dynasty and the early Republic period in Chinese history was full of change and the age of turbulence, and the modern transition of Chinese society of a special period of social transformation, the Chinese and western culture is a fair, struggle, fusion period of history. It is traditional to a modern art of fine arts transition turning period. This period, the matchbox pictures as people necessities of life, with the western capitalist invasion and spread to China, heterogeneous culture and the local culture and way of life rub together, fashion and traditional cultural phenomenon penetrate coexist people life in all areas.This paper attempts to research from the following aspects of the matchbox pictures in the late Qing dynasty and the early Republic period first of all, on the development history of the matchbox pictures and the social cultural background to do a complete and system, this paper discusses the cultural foundation and historical context; Second, through analyse the representative matchbox pictures cases in this period,to categorize and arrange them; Then, through analysing the culture of the matchbox pictures in this period thoroughly,to explore the spirit connotation of the matchbox pictures designing culture, and finally produce the value of the matchbox pictures designing culture.This paper contains a large number of cases and historical survey, from the design of the cultural aspect analysis in the design of the cultural attribute reflect, through the visual feeling experience culture of the aesthetic connotation, from art form of the aesthetic and the spiritual feeling culture value. Through researching the matchbox pictures designing culture, which makes people feel people’s strong patriotic spirit of this period and the pursuit to "the good and the beautiful" and a happy life,to comprehend this period of time and aesthetic characteristics and to dig out its unique and inheritance value of design.