Research On Visual Language Innovation Design Practice Of Fengxiang Woodcut New Year Pictures

Chinese traditional folk culture has a very long history.In this fertile soil of culture,there have been many outstanding traditional folk arts like stars.Fengxiang woodblock New Year pictures are just one of the shining ones in the cultural galaxy.It originated from Fengxiang,Shaanxi,and was created by local working people.After hundreds of years of inheritance and development,it has a unique art form.It reflects the aesthetic concept of local working people,and at the same time it carries local people’s views on a better life.Yearn for.The graphic elements in Fengxiang New Year’s paintings are precious cultural resources with extremely high artistic,cultural and commercial value.However,with the development of society,the acceleration of urbanization and the continuous impact of foreign culture have seriously affected the development and inheritance of traditional culture.At the same time,the public’s aesthetic concepts and daily habits are constantly changing,and the Fengxiang woodcut New Year pictures gradually fade out of public view.This has had an adverse effect on the innovation and development of traditional folk culture.Revitalize traditional culture,explore the application of graphic elements in Fengxiang New Year’s paintings in modern social design,return it to the daily life of the public,and enhance the public’s awareness of the protection of traditional folk culture.The article takes Fengxiang woodcut New Year pictures as the research object,explores the cultural connotation of its graphics,analyzes its modeling characteristics and expression forms,combines modern trend culture with traditional culture,discovers the essence of traditional graphics,and uses modern design techniques to create a contemporary design.Innovative graphic display form.The article is divided into four stages.First,after a large number of preliminary investigations,field investigations and reading literature,the research background,research purpose,significance and research methods of Fengxiang woodcut New Year pictures are explained.Secondly,the artistic characteristics of traditional graphics are analyzed and summarized.To discuss the method principles in design practice.Finally,it is the practice part of innovative New Year pictures,which extracts,innovates and applies traditional image symbols.This will expand the exposure of Fengxiang woodblock New Year pictures in the public eye,and provide an effective plan for the inheritance and protection of traditional culture.