Contemporary Cultural Perspective Simulacra Theory

3D movie for its realistic scenes, stunning visual effects impact on the audience’sattention, we can not help but marvel that such a realistic effect actually comes from atiny model. So clever technology allows us to see the most unreal thing real, however,never thought we have witnessed the "real" the number of real ingredients? Flooding inthe technology era, a variety of media to create a false impression of the various "real",we place in them can not distinguish between true and false, the whole world into agigantic simulacrum."Simulacra" is not the newborn vocabulary, but has a long history of changes.Simulacra itself the significance of changes with changing times, from the etymologicalpoint of view,"simulacra" from creation, development, and to ultimately establish theevolution of a system. This evolution is built on a philosophy based on, and thengradually developed into all aspects of literary, artistic, and social life. Imitation of Platoand "simulacra" there is a subtle relationship, when the image of the imitation praised thepairs affirmation of the reality,"simulacra" slander pairs real negation. Nietzsche get ridof the traditional metaphysical concept of "simulacra" certainly emotional, the real world."Simulacra" is no longer infinite drop copy, but the potential certainly positive to power.Deleuze’s use of its differences in theory, given the existence of "simulacra" positivecolor. Whether the similarities the Deleuze focus of discussion has not "simulacra andsimulation, whether analog or fictional object, but" simulacra "itself is the question ofwhat. Baudrillard, in the characterization of the crisis to re-establish the logic of"simulacra"."Simulacra" is no longer associated with reality, but one out of theobjectively real and independent existence, the symbol of the self-running system.Internally, the "imitation as" copy,"simulacra" and the reality,"simulacra" and the linkbetween media concept is relatively close to their respective areas of the association cannot be ignored. And externally,"simulacra" external linkages between theory and arts andculture a variety of embodied, including in the literature, visual culture (painting,advertising, film and television media), life and landscape. The article next discusses thevalue and meaning of "simulacra" in aesthetics, post-modern process, and social criticism. The main view of the article:"simulacra" participation, aesthetics is no longer confinedto traditional areas of art, it has spread to infiltrate all aspects of political, economic,cultural and everyday life into a so-called "post-aesthetic" or "The ultra-aesthetic "stage.In addition, a range of issues "simulacra" brings a sense of reality disappears, sense ofhistory and retreat, uncertainty, and the retreat of the subject, which greatly promoted thepost-modern process. Of course, any kind of theory are inseparable from social life,"simulacra" of contemporary social life is also closely related. The real world is alwaysin constant generation and construction of "simulacra" create fictional screen to deceivethe public, real hide, resistance has been captured, the reality turned into a dark desert.The originality of the essay lies in that it makes a breakthrough in domestic researchon simulacrum and makes a good point of its origin, theory status and inner logic. in theresearch domain, it is not confined to the mode and research of Baudrillard, by addingunique interpretations from Plato, Nietzsche and Deleuze on the theory. What’s more, Itbroadens the diversity and sophistication of simulacrum by absorbing postmodern theoryand methodology. It also highlights postmodern theory and reflects the meaning andculturally critical value of it more accurately by combining the historical contexts itexists with significance on the real world.