The Role Of Market Research In Plane Design

Graphic designer would have been told that form, structure and style are indispensable tools in information communication. As the plane design professional progress, an increasingly competitive international market hope can detect innovation results of the use of funds. Hope that designers can understand business needs, so that the design of the mark or other design can provide their investment generous returns. It shows the importance of market research. The actual result can be through many steps to make sure that the design are the right choice, the enterprise mark transfer the enterprise information to the user or end user, not only the design with aesthetic meaning of the symbol. The investigation and study result can help designers in many ways.Enterprise analysis is a process of evaluation of the strengths and weaknesses of the enterprise. The enterprise or company’s profile analysis needs to be deeply understood, which may include history, financial, product, market, equipment, personnel, brand positioning and marketing strategy of information. Understand company profile need to pay special attention to the company’s personnel; Consider carefully about enterprise published data and information, advertising placement, and the company related news and obvious brand show, brand positioning, the habits of buying media publicity, etc. Market research is a kind of sociology in the sense of behavior, concentrate in investigation of the behavior of human in market-based economy environment. We can use market research to determine which group of the people the enterprise mark should face for, as a decision-making steps, market research can be used to understand the result related to the product promotion or consumers’ opinion to the enterprise, thus help us to carry out enterprise logo positioning.