On The Aesthetic Taste Of Logo Design

In our daily life in all areas of modern logo, has been widely used in modernsocial life. Every day we will see many signs, whether on the TV screen, householdappliances and vehicles.But with the development of society and economy, theimprovement of people’s living standard, people pay more and more attention and thepursuit of logo design spiritual connotation. However the one part in the life of logodesign gives people a feeling of lack of human touch, feel no life and vitality, so as tolet the audience feel boring without passion, emotion change cannot take touching, butcan not give people left a deep impression, not easy to be remembered. Some of thebest logo design works not only in visual terms can accurately convey information, butalso show the unique personality characteristics. Let the audience easily acceptedinformation, can also telepathically communicate with the audience, not only alleviatethe pressure of life of people,but also to meet the people’s emotional needs.Analysis of the logo design aesthetic taste, this paper mainly through six parts tolaunch the analysis, first is to the topic research background and the present situation athome and abroad are analyzed, and then the logo design aesthetic taste to do theanalysis, and the development and changes in different periods, different stages ofdevelopment of aesthetic taste. The key part of this paper is to make the design methodof esthetic mark, from the visual expression of originality, forms, traditional cultureand its enlightenment, other ways to expand. The last is the development trend of theaesthetic taste of the logo design. By the analysis of the logo design, we have a furtherunderstanding of the logo design aesthetic, logo and design in the future to make moreexcellent works, so as to meet the people’s psychological needs and aestheticrequirements.