The Impact Of Digital Technology Advertising Narraitve

Throughout the development process of the advertising, technology has played a role inguiding the development of the advertising it depends on new technology. Our lives around,filled with all kinds of advertising, leaflets advertising, the traditional newspaper ads, TVcommercials, but also the context of emerging media, online advertising, mobile advertising.We live in a world surrounded by advertising, with the technological advances, the advertisingindustry in the era of rapid development. The synthesis of digital imaging technology, digitalsignal processing technology,3D animation, virtual technology, non-linear editing, and bluescreen keying technology, advertising planning, creative, and all stages of production to beissued, each step can not do without digital technology. The conversion of digital technologygreatly enriched in the form of advertising performance, expand the space, the liberation ofcreative thinking.The advertising itself is a narrative process, the development of digital technologyadvertising narrative select, cut, set in the story is more diverse, free. Narrative symbolsshowing the effect of three-dimensional, effective two-dimensional symbols intothree-dimensional symbols, two-dimensional picture can be transformed into the image file, atthe same time expand the narrative space, can not be achieved before creativity, digitalsimulation, building surplus to the reality of the unreal (virtual) space, ideal wings for thecreator of the plug. The impact of digital technology on the process this will be analyzed,from10provinces and cities in television for nearly a year to broadcast clothing accessories,household electrical appliances, beauty care, automotive, transportation, food and beverage,pharmaceutical and healthcare six categories,132brands, the remnants of180ads selectedcharacteristics of cases the detailed interpretation of the impact of digital technology on the adnarrative examples.