Study On Digital Animation Combined With Real Shooting Technology In Television Advertising

Nowadays, with the rapid development of computer technology, digital animation technology comes over unannounced. With representations showing a trend of diversification, it is related to all aspects of our life. Similarly, digital animation also gets involved in the field of film and television advertising that is full of all kinds of information.Digital animation combined with real shooting technology has become an indispensable part of the film and television advertising creation, relying on its strong technological advantages and business value. It breaks the limitations on the traditional production of film and television advertisement and promotes the unprecedented changes in the creativity and production of film and television advertising by virtue of broader and freer creativity pattern and production methods. By integrating the advantages in terms of science, technology and artistic expression, it uses computer software to materialize the cognitive spaces with strong artistic appeal that look full of fantasy and allure, making the realization of wonderful ideas of the film and television advertising with infinite charm possible. With the mutual penetration between digital animation combined with real shooting technology and film and television advertising, film and television advertising works are sublimated in terms of artistic expression and atmosphere. The unprecedented visual spectacles brought by the digital age enables film and television advertising to have a larger space to play its role and enable us to share the infinite fun presented by film and television advertising. In the advertising industry, the shocking and magnificent visual images produced by use of digital animation combined with real shooting technology are expected to bring film and television advertising with a promising future.In this paper, what the writer wants to convey not only lies in some manifestations in terms of application pattern. In combination with the law of things development, on the basis of a research and analysis on the film and television advertising, the writer reviews the previous studies, proposes the necessity of implementing digital animation combined with real shooting technology in film and television advertising, introduces the unique advantages of the technology, and puts forwards an idea that the technology provides film and television advertising a freer platform. By searching for outstanding advertising cases, on the basis of making efforts in integrated analysis on the information related to digital animation film and television advertising, the paper discusses the major technical points and application principles in the application of digital animation combined with real shooting technology in film and television advertising, in order to help us apply the technology in the production of film and television advertisement in a more appropriate and complete way, achieve mutual penetration between technology and art and make efforts for freer creation and diversified styles of film and television advertising. The writer hopes that an analysis and summarization on this technology can make it better serve film and television advertising sector and provide theoretical guide for its better development, enable the technology fully play its potential technical capabilities and open up a more brilliant chapter for film and television advertising.