Study On The Application Of The "Interesting Packaging"

This paper first explains the “interesting” packaging of the basicconcepts,elaborates the design process of multi-layered and systematic analysis ondifferent people,different ages and different geographical culture.Taking thedevelopment of future children’s packaging design for example,it has a deepdiscussion on children’s packaging from material selection，product life cycle’simproving,the recycling institutions’ establishment etc,which can go closer to thehumans.Then, from the “interesting” packaging visual,it analyzes the visualperception on different ages, different cultures, different regions and different groupsof people on packaging.It discusses how to design the “interesting” packaging visualand strengthens the aesthetic taste of the “interesting” packaging.So it concludes:Color is an important element in the packaging design,absorbing and extracting fromthe patterns,symbols to the surface decoration,etc.It also discusses the greenenvironmental design and appropriate packaging of the product packaging to reflectbetter the natural environment,human environment and to maintain the ecologicalbalance.At last,it introduces that the future development of the “interesting”packaging is mainly through continuous innovation and development of the newmaterials, integrating the traditional skills to meet market needs of the futurepackaging design to protect measures starting from the design to the concrete methodsof the final recycling.