A Study Of Graphic Symbolization In Brand Design In The Context Of Popular Culture

Since the 20th century,the rapid development of the world economy has led to the advent of the era of globalization.Popular Culture has begun to affect all aspects of people's lives,it is more and more common to use graphic symbolization in brand design.As an information carrier,graphic symbols can not only meet the visual needs of the audience,but also extend the connotation of the brand culture.Graphic symbolization has become an indispensable part of the fashionable brands in the process of globalization to shape the cultural competitiveness.This paper mainly analyzes the relationship between popular culture and brand design,summarizes the significance of the birth of fashionable brand,and through combing the practice and development of graphic symbolization in fashionable brand design at home and abroad,this paper puts forward the method and Law of fashionable brand highlighting local culture,and reveals the significance of graphic symbolization to the construction of fashionable brand culture.I hope this article will provide some reference for the design and development of Chinese fashionable brands going abroad.