| With the economic integration and cultural integration of the continuousdeepening, strengthening cultural soft power has become a measure of eachcountry comprehensive strength of one of the important factors. Culturaldevelopment is not only a country’s cultural construction function, but also roseto national strategy position. The17thNational Congress of the party putforward clearly to want to further deepen the reform of the cultural system, topromote socialist cultural development and prosperity, arisen socialism cultureto build new climax.Cultural development has its owen unique influence and industry shapingforce, its impact has becoming heaver and heaver in the morden socialdevelopment. The western area of our country is rich in local cultural resources,have be richly endowed by nature of the cultural industry developmentcondition, especially folk customs culture is outstanding. But our country for along time in the influence of the old planned economy, the old culturemanagement mode makes the government, market and society, their functions are not clearly defined, common exist power confusion, single main body, rigidsystem, serious impact on the cultural market vitality problems and so on.culture management activities are inseparable from the culturalconstruction, so it is necessary for us to have a depth discussion on the mode ofcultural management, government, market and society, the relationship amongthe three, has segregation and related cultural management concept, under theanalysis of western region culture management mode, we can easily come to theconclusion that the management main body is single, management unbalancedcontent, management system and management of the disorder problem of rigid.At the same time, profits from the western developed country,there contact thesuccessful pattern of culture management experience, we should according toChina ’s own conditions, take the essence and discard the dregs, will facilitatethe development of western region culture management toward to a successfulroad. To construct the administrative, legal norms to guide the government-ledculture management model, which is designed to be the function of thegovernment down, so that the government and the society, the markets are in thesame plane, finally construct a " three factors cohabitation" management framework,to form a formation of government-led, market as the basis, theactive participation of social forces and cultural management pattern mode"through the establishment of more scientific,more rational model, in order toprovide some new ideas, new method for Chinese cultural management patternexploration. |
