Research On The Posters Design Of Universiade

Visual image of the poster is composed of the Universiade is one of the most importantprojects, with its clear, concise, eye-catching image, to convey the spirit of the connotationof the Universiade. It as a special form of visual language beyond the geographical andnational boundaries, it is a common understanding of the world with a visual language; it isalso a microcosm of modern design and development to promote the various national andregional socio-cultural exchanges and integration, and become a bridge for communicationUniversiade.In this paper, poster design Universiade perspective for the discussion of this uniquecontent, using literature and data, evaluation analysis, logic, analysis, case analysis andother methods, from sociology, design, semiotics, etc. described Universiade the meaning ofposters, role and historical origins; through typical and representative of the Universiadeposters depth analysis, from the social and cultural background, the globalization ofdiversification University Games, as well as the impact of modern design aspects , try amore accurate analysis of the Universiade posters of the formation, development, historicalbackground, culture and design features to improve and enrich the study of the Universiadeon a theoretical level, so as to reasonably designed to provide reference and basis for theUniversiade posters . By 1959 to 2009 with a representative and typical of the posters, indepthand detailed analysis, to make people aware and concerned about the posters and theUniversiade in this international competition. In this paper, to explore the development andthe law of the Universiade posters and value, enrich and improve the Universiade overallvisual image design theory, I hope from one side to explore the arts and social developmentof the design relationships and the development of the Universiade and design, therelationship between the Universiade posters to promote more accurate and positive towardthe direction of development of important theoretical and practical significance.The article is divided into five parts, a clear and concise introduction describes some ofthe Universiade posters, theoretical significance, practical significance and research methods; first chapter on the production of the Universiade, purpose and meaning and theUniversiade posters meaning of Chapter II semiotic theory of visual symbols from the pointof view of the Universiade posters symbolic visual images of the performance of itsaesthetic significance; third chapter of the Universiade posters from the analysis of thecultural characteristics and design features, from multiple discusses the impact of theUniversiade in poster design factors, and the Universiade posters and posters design for theOlympic Games analogy analysis, pointed out that the linkages and differences between thetwo at the same time raised to the Universiade poster design thinking; The fourth partconcluded full text of the posters pointed out the role and value of the Universiade poster.