The Research Of The Adjective Words About Winter Clothes And Its Frame

In the commodity economic rapid development of modern society, the role ofadvertising in the life is more and more bigger. At the same time, the advertisinglanguage study also get more and more attention, and have made great achievements.However, it is rare to find such individual researches on special word class inadvertising language for particular kind of product. In view of this, this paper choosethe advertising of winter clothing as language materials, based on the advertisinglanguage study and the ideas of the construction of the pedigree, make a reseacrh tothe adjective of winter clothing AD，the existing words to descirbe the acceptance ofthe investigation，at the same time find the adjective of winter clothing，finallyestablished the words to describe the AD winter clothing of the pedigree. In addition,based on the questionnaire of words to describe in a cetrain extent also relfects theproduct information and the attitude of the consumers, so the AD of creators andconsumers to have some reference value.