| Basing on the practical publicity materials, the thesis discusses the translationmethods of culture-loaded words and phrases in three particular texts, like, the text onSuzhou Tourist Attraction, the text on Chinese Antique Furniture and the text on ChineseHerbs Recipes. By analyzing the translating course, the author finds that the translation ofculture-loaded words and phrases in the publicity materials is not an easy job but acomplex one applying for some translation skills. The translation is limited by the factors,such as the cultural elements or images containing in the words and phrases; therefore, thetranslation of culture-loaded words and phrases is rather a way of paraphrasing than asimple literal word-to-word translation. In other word, the translation method ofculture-loaded words and phrases is somehow creative. How to find an appropriativetranslating method to express the connotation in the words and phrases as well as fulfillingthe effect and equivalence of translation is what the thesis focuses on.Besides, different translation methods on different contexts of the particular practicalpublicity materials are mentioned in the thesis. By classifying the practical publicitymaterials, the author analyzes the culture-loaded words and phrases in different texts andcontexts, discusses the different purposes on the texts and contexts, which determine thetranslation of the specific culture-loaded words and phrases. And then, the author pointsout the meaning of the translation methods and skills in the way of fulfilling theequivalence of the translation.On a very detailed perspective, the thesis chooses the practical publicity materials asits object, emphasizes the complexity of those publicity materials, points out the importantrole which the culture-loaded words and phrases play in the publicity materials in course oftranslation and aims to expound the normality in the translation of culture-loaded wordsand phrases in the publicity materials. |
