The Analysis Of Export Competency Of China’s Film And Television Industry And The Research On Countermeasures

Energetically promoting the export of film and television industry, stimulating integration and development of Chinese culture to the world, and introducing Chinese traditional culture to all over the world, as part of a national strategy, culture attraction embodies a country or nation’s soft power, therefore, in the process of realizing the prosperity of the new century, the rise of Chinese culture, which represented by film and television industry, is imperative.Against this background, this paper, based on domestic and international information as well as great mass of data published and provided by science and research institutes, profoundly stimulates research on the status and market outlook of film and television industry, current situation, development trends and planning proposals of export competitiveness. Meanwhile, it focuses its analysis on the current problems faced by film and television industry, and on this basis, the paper proposes to improve the countermeasures of export competitiveness of China’s film and television industry.The main content of this paper includes analysis of the background and meaning of the selected topic and the summary of research references home and abroad on this basis. In general, this topic is of certain meaning and value theoretically and practically.This paper analyzes relevant basic theories in cultural trade. These traditional trade theories have certain conductive singnaficance in theory for the development of export trade of China’s film and television industry. As the strong cultural trait in the trade of film and television industry, there may be a deviation when explaining the export trade of China’s film and television industry; the reason lies in respective culture charm and connotation in different nations. Therefore, these theoris have there pertinence and adaptability and there are of great significance in guiding the the export trade of China’s film and television industry.The research on the countermeasures of export competency of Chins’s film and TV industry is conducted in this paper. This mainly includes strengthening strategic system changes, enhancing self-renovation capability and promoting reformation of our film industry.This paper develops its analysis by means of literature research, standardization research and comparative study. First, on the basis of theoretical analysis of film and television industry, it analyzes the current situation of the export trade of film and television industry in China, and then export competitiveness of enterprises is analyzed, finally, it proposes to improve the countermeasures of export competency of China’s film and television industry.