On Chinese Culture Overseas Propagation In The Perspective Of Communication

With our growing economic strength and increasing foreign trade, more and more foreign countries have the demand for Chinese learning in order to know more about China. Therefore the trend of learning Chinese arises in the world. We should not only import the foreign culture, but also actively export Chinese culture to promote cultural exchange both at home and abroad. In this background, Hanban (Confucius Institute Headquarters) established Confucius Institute on the basis of the experiences of overseas organizations. Confucius Institute is a nonprofit institute aiming to teach Chinese and communicate Chinese culture. At present, Confucius Institutes have spread all over the world. It will play an important role in overseas communication of Chinese culture.This paper introduces the current situation of Chinese cultural communication of Confucius Institute including its advantages, disadvantages and current difficulties. It analyses the possible problems that lies in Confucius Institute in overseas communication of Chinese culture and tries to make some reasonable suggestions. From a communication viewpoint, this paper uses relevant communication theories such as communication strategies,"gatekeeper","opinion leaders" and "information deform" to scrutinize the Chinese foreign language teachers in Confucius Institute as communicators and proposes strategies to improve the quality of teacher. It also proposes the idea that with the advantage of local teachers in overseas Confucius Institute enhances communication effects. With full analysis of the differences in students of Confucius Institute as the communication audience, Confucius Institute should adjust the teaching content and materials being chosen. This article focuses on focuses on exploring communication strategies of Chinese culture and maximizes the communication effects. Confucius Institute is not only an institute of cultural communication, but also should be elevated to the national strategic level. We should enhance the soft power of the state through Confucius Institute and further strengthen the comprehensive national strength. At present, Confucius Institute is still in the developing process. So we should reflect in practice and actively use all kinds of information and media resources both at home and abroad to maximize the communication effects of Chinese culture overseas in Confucius Institute.The thesis adopts qualitative research method including literature review as the main method of the study. In literature review the author collects reports, staff notes and relevant research of Confucius Institute in recent five years, clarifies the researching point of view of Confucius Institute and sorts out the available information for reference. The author also analyses foreign language and culture media organizations concerning history, current status and operating mode and makes a comparative study with the Confucius Institute of its present plight and sums up some useful reference for experience. From the perspective of communication theories, the thesis interprets the communication strategies of cultural communication from multi-level and studies the significance of Confucius Institute from the cultural researching perspective.