The Communication Strategy Research Of The Confucius Institute

In the new century, China put forward the strategy of reinvigorating China through culture. Confucius as the China and the world culture person, is useful for the the spread of Chinese culture. Although there are many differences between China and western countries, The main aspects of the Confucius’ education thought has been recognized and accepted by the world’s other major cultural districts. Not only that, it also has a "storm" of Confucius, Chinese culture is so popular among the world. It is the authoritative platform and bridge which the foreign people learn Chinese and understand more about China. Confucius Institutes from China to Asia, from Asia gradually to the world, footprints have across six continents. Meanwhile the Confucius Institute is also experienced with the growth of embarrassment, some countries in Western Europe and the United States, the Confucius Institute faces the exclusion. This is a big problem that we must face. This paper tries to help Confucius Institute get out of the trouble in the current situation and find out the answers to different regional development strategy. At the same time, with the multiple perspectives for the development of the Confucius Institute, we will find out the key of question, so as to promote the development of the Confucius Institute.