Animation Image Symbol Transmission Effects

As the visual transmission carrier, from its birthday, animation image has been marked asignal brand. Attached on animation image, the soul of animation culture is shown as signalsfrom transmission process. Audiences’favor on animation image signals is, in fact, approvingand accepting variety of effects in the transmission process.Animation creation industry has become sunrise industry and pillar industry in the 21stcentury, which blends contemporary economy and culture, and also reflects the contemporarytendency of the reciprocal transmission between culture and economy.With the acceleratedevelopment of animation creation industry all over the world, animation creation industrygradually goes deep into all the fields of our life, and people pay more and more attention to thetransmission effect of animation image signals.Whether animation image signals can produceeffect in transmission process not only decides the success or failure of an animated work, butalso affects the operation process of the whole animation creation industry. Excellent animationimage signals not only produce cultural effect, but also have great economic effect.This thesis emphasizes on the cultural effect and economic effect of animation imagesignals in transmission, and analyses that before great market demands, the real reason whyChina animation creation industry falls behind is the deficiency of animation image signals; itanalyses the operation mode and successful experience of brand effect in the U.S., Japan or otheranimation power countries, concludes the problems in China animation image signaltransmission effect and the effect of animation creation industry, and proposes some referenceopinion on China animation image transmission effect development.On the culture industrialization day, signals become the core of competition，we shouldreappraise the excellent traditional culture of China nation, remodel the animation image signalswhich really stand for China nation culture, and develops our own animation creation industry.