Crossover Between Modern Art And Fashion Design

Today under the context of global integration, activities of the art of Crossover fashion are intensifying, whether it is in big fashion brands setting up fund sponsorship for art, entering museums, or having direct collaboration with artists. Examples of these are, LV launched the’cherry package’ together with Takashi Murakami, Hermes invited Chinese artist Ding Yi to design’Chinese rhythm’, Miyake united with Cai Guoqiang to perform a’blasting show’and so on. All these interactions reveal the close relationship of fashion and art. It can be said that the crossover practice between contemporary art and fashion is an important phenomenon in the global economic integration. On the one hand, the cooperation between art and commerce can lead the fashion trends. On the other hand, the expansion of creative fields inspire people rethinking art itself, which makes art have a broader communication space, and gradually penetrate into the social life.This paper starts on the phenomenon of crossover practice, trying to discuss the potential factors behind the crossover phenomenon, analyzing the evolution of crossover according to its history. The forms, methods and derived features of the crossover-cooperation between contemporary art and fashion will be analyzed through specific cases, then mediums and cultural ideologies of crossover-cooperation will be analyzed.Through analysis of crossover-cooperation between contemporary art and fashion, and the influence of cooperation for the brands, public and art itself, investigate the function of art itself getting involved in social thinking to get a basically reasonable judgment and cognition of the phenomenon of contemporary art of crossover fashion.